We have been building websites for over 15 years, so I thought I would share a quick list of what I consider the top 10 things you can do right now to help your website. We apply these to all projects we complete, and see results:
1. If on WordPress, change wp-login to something custom (install plugin)
2. Make logo retina ready, and any key branding graphics.. be PROFESSIONAL
3. Cut down on long copy, and stick to the basics – visitors and search engines HATE THIS
4. Make sure your og: tags are setup for social sharing
5. Run a test at https://gtmetrix.com/ – if you don’t score about 85, FIX IT. Performance is very important and this tool tells you how to fix it!
6. Run a test at http://seositecheckup.com/ – if you don’t score above 87, FIX IT. Again, this tool tells you what to do!
7. Make sure you have Google Webmaster tools setup with a sitemap submitted
8. Ask yourself, when was the last time you have visited your website? If the answer is longer than a week, something is wrong. You should check in to your website, and make updates frequently. OR hire someone to do it. If you just simply hate looking at your site, perhaps a redesign is in order.
9. Ask someone you barely know to go to your website, in front of you, and see if they know what you do within 10 seconds… if they don’t have a clue something is wrong. A visitor shouldn’t question what you do EVER. I can’t stress enough how important this is. People have many other choices that you and your business, and if you make them think, they will move on.
10. Are you still using a non-domain email address… like Gmail? Time to get an email address attached to you primary domain that your website uses. This is very professional and shows increase in conversion significantly. Even if you are a ‘one person shop’ you need a business email address.
I pulled these out because all of them are easy to do, and quickly! Obviously there are a lot more tips/tricks I can share, so I will leave that for next time :). If you have any questions on the above items, I am more than willing to help – call or stop on by.