We worked very closely with the internal Spice of Life team as we discussed new phrasing for SEO standards as well as what type of imagery we would like to use to express an idea or feeling.
We also worked with companies that had already an established Corporate Cafe to determine what customers liked and disliked about the services. Which gave us better insight into what clients might be looking for.
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Promoting and selling your products or services, including market research and advertising.
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In the end, we created a fully redefined user experience and flow for A Spice of Life customers and staff. Using elements such as WordPress, WooCommerce, and custom development for items, we were able to take a system that was outdated and bring it to back to life and create a much more cohesive experience for all.
A Spice of Life began working with Goozmo to help market and promote its new Corporate Cafe services that they had began to offer. In the first stage, we were just going to update the current site with new content and market strategy. But once we began our review we determined that a whole redesign using current branding colors and collateral would help us create a more cohesive experience without sacrificing other established services.
An important step in the process was actually going to a few of the already established Corporate Cafes to walk through them so as to relate the feel of the Cafes through the website.
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