We’re now online all the time, sometimes using a couple of devices at once, and want information right away. We don’t tolerate buffering when watching a video and are used to same-day delivery when ordering online. If we can’t find what we’re looking for in an instant, we leave…
Read rest of article here, https://www.marketingmuses.com/ux-in-the-age-of-immediacy-victor-yocco-on-designing-for-short-attention-spans/.
